Johnson & Johnson
2023-present | Ideation, art direction
Creative partner: Katie Anzalone
In 2023, Johnson & Johnson launched ‘Versalie’, whose mission is to combat misinformation when it comes to menopause treatment by creating a platform where women can discuss their menopause experience freely. SuperBloom House worked along the team at Versalie to launch the brand by creating a content series covering all topics of meno, with panel discussion led by June Diane Raphael and expert doctors in this field.
This work is important.
Click the bottom right hand corner to hear
the videos!
We made a lot of content...
Collaborating with creative directors and the Versalie team, we art directed 100+ videos & graphics for Versalie's Instagram, TikTok, and Facebook.
What started with a touring production with topical discussions, on-on-one interviews, and a panel of experts, turned into an extensive in-house content library with creative covering all things menopause- including but not limited to- mental health, physical health, and sex.
If interested, I encourage you to listen to this Sunday Read from NYT. Women have long been misled about menopause and its treatments. And despite this being something that happens to every women, everywhere- the lack of research and certified menopause doctors is mind-blowing!